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ROKIA TRAORÉ

Rokia Traoré’s rise through the world music ranks from promising newcomer to fully-fledged star has been a meteoric one. Born into a well-educated Malian family, her father was a diplomat. That meant postings abroad, so that early on Rokia was able to absorb different cultures. She got to see different parts of the world from a young age including the US, the Middle East and Europe.


“I love and respect traditional music,” Rokia explains. “There are many musicians who play with a lot of talent but it’s more interesting for me to listen to them rather than trying to do the same without their training. Yes, I'm using traditional instruments. But I'm giving them a new expression and writing modern songs that have an entirely contemporary appeal." Yet not everybody is ready to accept her forthright attitude. “I'm saying stand up and you can be free,” she says. “But some people don’t like that. They want their stars to have bleached skin and wear lots of make-up and drive around in big cars. And they’re not going to get that from me.” What they’re getting instead is some of the most profound music being made anywhere in the world right now. And that should be more than enough for anyone.

Bowmboi

With her first two albums, Rokia Traoré established herself as West Africa’s most exciting and precocious new talent. Her third album, "Bowmboï", breathtakingly transcends all her previous achievements as she strikes a perfect poise between the roots of traditional African music and her own thoroughly modern outlook on the world. 

But "Bowmboï" is also a record that breaks new ground far beyond the stereotypes with which African music is often still branded in the west. There’s a strength and confidence to Rokia’s voice that reflects the richness of both her culture and her recent experience.

Wanita

Both delicate and intense, filled with nostalgia or strong hope, Rokia Traoré's voice journeys through the world of an artist who created her own style in a country among the musically richest in all Africa. She surrounds herself with a team trained in time-honored school of tradition. Her musicians essentially use local instruments (balaba, n’goni, karignan, gaïta, djembé... ), but her voice remains free to depart from established aesthetic canons.

The sounds that circulate in her mind are transformed through her vocal chords into melodic cells that express emotion, bearing aloft an image lost in space or time. Here is the secret of any singer: creating his or her own language - a musical idiom sprung from a sometimes mysterious source and that touches our very hearts.